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Porter's Five Forces
Porter's Five Forces is a powerful tool for understanding the competitiveness of business environment.
The 4Ps of Marketing
The 4 Ps of marketing is a concept that summarizes the 4 basic pillars of marketing strategy: product, price, place, and promotion.
Marketing research involves some serious analysis of customers, products and producers to develop a marketing strategy.
Consumer behavior is the study of how people make decisions about what they buy, want, need, or act in regards to a product or service.
As the world is coming closer due to globalisation and digitisation, marketing has expanded its boundaries too!
Digital marketing utilizes internet and online based digital technologies to promote products and services.